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About
Experiences are often judged by whether people enjoyed them, remembered them, or would return.
But what if an experience is also designed to produce knowledge?
This working session looks at how a question can become an experience that gives you something meaningful to observe, test, and learn from.
We’ll use a simple structure:
Question → Hypothesis → Intervention → Observation → Learning
I’ll walk through how I’m applying this thinking within Ode, then we’ll use the framework together.
What we’ll explore
Beginning with a question rather than an activity
Turning an assumption into a testable hypothesis
Designing interventions that connect to the question
Deciding what is actually worth observing
Separating what happened from what you think it means
Turning what you learn into the next iteration
Working portion
Bring one experience you know well.
It could be a restaurant, hotel stay, exhibition, gathering, product interaction, digital experience, or something you’ve designed yourself.
You’ll map it through the framework and identify one change that could make the experience more useful as a source of insight.
Access
Ode Paid + Ode Patron members can access the session through Substack Live.
Free members can upgrade to Paid for access to this session and other member programming.