For Individuals. For Businesses.

Ode operates on two levels: helping individuals develop sensory literacy, and helping businesses design experiences that create genuine connection.

The individual work informs the business work. By deeply understanding how people actually form connections with experiences through surveys, focus groups, and personal exploration, I can help businesses design products that create authentic resonance.

For Individuals Developing Sensory Literacy

Most of us go through life experiencing things without understanding why they resonate. You know you prefer certain restaurants, fragrances, spaces, or products, but you can't articulate what makes them work.

Ode helps you decode that.

Through frameworks, tools, and practical exploration, I help you:

  • Understand your own sensory preferences — Not what you should like, but what you actually respond to and why

  • Recognize patterns across experiences — How the structure of a great meal relates to the pacing of a film or the flow of a space

  • Articulate what moves you — Build vocabulary for things you've always felt but couldn't explain

  • Make more intentional choices — Choose products, places, and experiences that genuinely fit you, not just what's marketed well

This isn't about becoming a critic or connoisseur. It's about understanding yourself more clearly through how you experience the world.

Why This Matters

We're surrounded by more choices than ever: restaurants, fragrances, design objects, experiences. But most of us lack the frameworks to evaluate them beyond "I like it" or "I don't."

Developing sensory literacy means:

  • You waste less money on things that don't actually suit you

  • You can find what you're looking for instead of settling

  • You understand why certain brands feel right while others feel off

  • You recognize quality and craft, not just polish and marketing

  • You build a more coherent personal aesthetic that reflects who you are

It's like learning to read: suddenly you can decode systems you were only dimly aware of before.

Subscribe to newsletter to start developing your sensory literacy with weekly frameworks.

What You Get

Weekly Essays &
Frameworks

Focused pieces exploring one perceptual system across culture, design, science, or experience. Learn how texture influences purchasing decisions, why certain color palettes create psychological safety, what makes a sonic environment feel intentional, how pattern recognition reveals hidden systems in daily life. Every essay delivers a framework you can apply as systematic approaches you can use to understand your own preferences and choices.

[Subscribe to Newsletter]

Premium Guides &
Tools

Deep-dive resources for systematic exploration: city guides mapped by all eight sensory systems, framework PDFs you can reference and annotate, structured templates for documenting your taste preferences, scent explorations, spatial responses, and pattern observations across different domains. Use them to map your own experiences, build your perceptual vocabulary, and make more intentional choices about what you consume, where you go, and what you surround yourself with.

[Browse Guides & Tools]

Workshops &
Experiences

In-person/virtual sessions where we explore sensory frameworks tangibly. Tasting dinners deconstructing flavor progression. Fragrance workshops mapping scent as memory architecture. Textile sessions exploring how touch shapes product perception. Visual composition sessions decoding design systems. Each experience pairs theory with practice, you learn the framework, then feel it work in real time.

[Coming Soon] — contact for partnership

For Businesses Designing Authentic Connection

Most brands try to manufacture connection through marketing.

But real connection happens at the sensory level: the weight of a product in your hand, the first moment you taste a dish, the way light moves through a space, the scent that greets you when you walk in.

I bring an analytical lens to creative problems, helping brands understand and articulate what makes their products resonate beyond features and price points.

What I Can Help With

  • Content & Strategic Storytelling
    UGC content, brand narratives, case studies, and thought leadership that connects sensory experience to business value. I translate what makes your product work into language that resonates with your audience.

  • Research & Competitive Intelligence
    Market analysis on sensory-driven sectors, competitive positioning frameworks, trend synthesis. I help you understand where your category is moving and how to position for it.

  • Speaking & Facilitation
    Talks and sessions on sensory experience design, the digital economy in international luxury, creative-technical business models, and how perception shapes brand value.

    Topics I speak on: How sensory systems create brand loyalty. The intersection of craft and commerce in the digital economy. Building authentic connection in experience-driven markets.

  • Strategic Thinking Sessions
    Focused collaboration on positioning, messaging, product strategy, or business model questions. Best for founders and teams who want an outside perspective that combines technical rigor with cultural fluency.

How We Can Partner

Content &
Research Projects

Custom analysis, competitive research, content creation, case studies, positioning frameworks.

Timeline: 1-3 weeks depending on scope.

Strategic
Sessions

One-off deep dives or ongoing thinking partnership. Typically 2-4 focused hours per session.

Best for: Early-stage founders testing ideas, teams refining positioning, companies exploring new markets.

Speaking
& Speaking

Event talks, team workshops, panel participation, facilitated strategy sessions.

Formats: Conference keynotes, company offsites, industry events, intimate roundtables.

Collaborative
Projects

If you're building something at the intersection of sensory experience and commerce, and there's potential for deeper partnership, let's talk about co-creation.

Let's Connect

For Individuals:
[Subscribe to Newsletter] — Weekly frameworks on how sensory experience shapes connection

For Businesses:
[Send a Message] — Let's discuss how I can help with your specific challenge

For Everyone:
I respond to everyone personally. Reach out if you're:

  • Building a brand focused on experience and connection

  • Exploring opportunities in sensory-driven sectors (hospitality, beauty, design, luxury)

  • Looking for research or content on the intersection of perception and commerce

  • Interested in speaking or workshop collaboration

  • Just curious about these ideas and want to exchange thoughts

What I Don't Claim

I'm a few months into formalizing this journey. I haven't run a multi-million dollar consumer brand or scaled a global hospitality company. I'm not selling decades of industry wisdom.

What I offer is:

  • Fresh perspective: Technical thinking applied to creative industries in ways insiders often miss

  • Analytical rigor: Frameworks and systematic approaches to understanding experience

  • Speed and flexibility: I can move fast without layers of process

  • Honest collaboration: Direct access, no account managers, real conversations

  • Current learning: I'm documenting emerging patterns in real-time, not recycling old case studies

If you want a thinking partner who brings a different analytical lens to experience-driven businesses, let's talk.

Odemuno O.
Founder, Ode by Muno

Understanding how sensory experience creates connection—
for individuals developing perceptual literacy
and businesses building authentic brands