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About

This is an open look at the thinking behind the partner network for this year’s Raison d’Être.

I’ll walk through how each collaborator is considered in relation to the experience itself, including the sensory role they play, the perspective they bring, and how they contribute to the guest journey.

The focus is on why a partner belongs in the experience, not simply whether they are recognizable.

What we’ll explore

• How each partner connects to a specific sensory or experiential role

• Why worldview and guest relevance matter

• How collaborations support the question Raison d’Être is exploring

• The difference between visibility and meaningful contribution

• How the full partner network works together across the experience

Partner Network

We’ll look at this year’s network through the role each collaborator plays, for example:

Intelligent & Adaptive Wellness
Avant-Garde Space
Scent Tolerance & Projection
Innovative Culinary Methods

I’ll also share selected examples of how those roles shaped the final collaboration.

Access

Free

Open to all Ode readers.