Scent Muno Scent Muno

Savory gourmands & the next big fragrance trends

Pistachio perfumes were everywhere in 2025. But the sweet, dessert-style scent trend is starting to change. Perfumers are looking to experiment more with fresher, more savory smells. It feels a lot like what’s happening in food right now. There’s also an interesting angle on the reduction in appetite and turning to food-smelling perfumes. This piece looks at how food trends turn into fragrance trends, and what that means for what we’ll be smelling in 2026.

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Time Muno Time Muno

Dining in 2026 | experience economy 2.0

Dining in 2026 is all about the experience. I gathered data from top industry reports (OpenTable, EHL, AF&CO. + Carbonate, dsm-firmenich, and more) to break down what's actually happening. Experiential dining is up 46%. People are paying for the story, the interaction, the memory. Flights of everything, one-hit-wonder restaurants, prix-fixe menus; people want to sample & explore. And discovery is shifting: Reddit is now the #2 site by search traffic, & 44% of people plan to use AI for restaurant discovery. Here's everything you need to know about where dining is headed next year.

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Time Muno Time Muno

Travel in 2026 | experience economy 2.0

People are choosing trips based on how they want to feel, and that’s really what the experience economy 2.0 looks like. In this guide, I pulled insights from the biggest travel and hospitality reports for 2026 and broke down everything from high-energy trips like Rio Carnival, World Cup, and Detty December in Lagos to emerging spots like the Red Sea, Phu Quoc, and the Faroe Islands. You’ll find ideas for solo travel, beaches and wellness, food-focused trips, rare events like the 2026 solar eclipse, and more. If you’re planning travel next year, start here.

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Time Muno Time Muno

experience value = emotional impact ÷ time spent

Something fundamental has shifted in how consumers measure value. It's no longer about what you buy, it's about what you feel. Across industries from fragrance to hospitality, from fine dining to beauty retail, I derived that experience value equals emotional impact divided by time spent. Welcome to the Experience Economy 2.0, where brands across sectors are shifting from products and services to holistic sensory experiences that engage emotions, memories, and multiple senses simultaneously.

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