Add to Calendar

About

This is an open look at the thinking behind the partner network for this year’s Raison d’Être.

I’ll walk through how each collaborator is considered in relation to the experience itself, including the sensory role they play, the perspective they bring, and how they contribute to the guest journey.

The focus is on why a partner belongs in the experience, not simply whether they are recognizable.

What we’ll explore

• How collaborators connect to distinct sensory and experiential roles

• Why perspective and guest relevance matter

• How each collaboration supports the question Raison d’Être is exploring

• The difference between simply being present and actually shaping the experience

• How the full network begins to work as one world across the day

Inside the Network

We’ll look at selected collaborators through the role they play in the experience, including areas such as:

Intelligent & Adaptive Wellness
Avant-Garde Space
Scent Tolerance & Projection
Innovative Culinary Methods

I’ll also share examples of how those roles influenced the final experience, and what guests may encounter because of them.

Access

Free

Open to all Ode readers.